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                  戴森:5126次失敗,鑄就了“英國設計之王”

                  來源:格言大全-yespu.com 日期:2019-03-28 12:43:57 分類:勵志人物 閱讀:

                   戴森:5126次失敗,鑄就了“英國設計之王”

                    文/清如

                    【人物名片】詹姆斯·戴森,戴森公司的創始人。

                    1月23日,彭博億萬富豪指數顯示,詹姆斯·戴森凈資產高達138億美元,成為新晉英國首富。而光環背后,是他對產品的極致追求堅守

                    一、失敗了5126次

                    誰能想到,著名的“英國設計之王”詹姆斯·戴森,在發明出戴森牌吸塵器之前,經歷了5126次的失敗。

                    詹姆斯·戴森很早就展露出了設計天賦,在皇家藝術學院讀書時,他就手握“上卡車”、球輪小推車等發明,聲名鵲起。

                    某天,31歲的詹姆斯·戴森在農舍里修理一臺真空吸塵器,他發現隨著灰塵越吸越多,就會造成阻塞,吸力下降。身為“技術控”的他決定破解這個難題,踏上吸塵器研發之路。

                    然而,詹姆斯·戴森研制了幾百個模型,卻無一成功。不過他并沒有輕易放棄,即使背上高息銀行貸款、負債200萬英鎊,他依然堅持到底。

                    經過5年的不懈努力,詹姆斯·戴森終于在第5127次成功了,他發明出了不需集塵袋的雙氣旋真空吸塵器,并且創新性地把積塵箱變透明了。

                    不過,詹姆斯·戴森還沒來得及品嘗成功的喜悅,就在市場推廣上遇挫。

                    二、艱難崛起的戴森

                    當時,英國的廠商普遍生產利潤豐厚的集塵袋式吸塵器,詹姆斯·戴森設計的新型吸塵器并不被看好,處處碰壁,公司一度瀕臨破產

                    為了打開局面,詹姆斯·戴森來到做家務文化濃厚的日本,沒想到這款吸塵器大受歡迎,銷量火爆,并于1991年斬獲國際設計博覽會大獎。

                    1993年,詹姆斯·戴森決定重返英國市場。他在英國設立研發中和工廠,并且通過一個“向袋子說再見”的電視廣告活動,吸引消費者購買雙氣旋真空吸塵器。

                    與此同時,詹姆斯·戴森還在渠道上另辟蹊徑,他與時尚品牌保羅·史密斯合作,在其線下門店售賣吸塵器,銷量竟然比電器商店還要高。

                    此后,戴森牌吸塵器逐漸占領英國市場,并且以燎原之勢風靡全球。

                    而隨著無葉風扇、HEPA濾網干手器等革命性產品的相繼問世,詹姆斯·戴森建立起了龐大的戴森王國,這是一位產品主義者的勝利

                    三、“家電界的喬布斯

                    詹姆斯·戴森被譽為“家電界的喬布斯”,因為他和喬布斯一樣,是一位極致的產品主義者。

                    現在,已經是古稀之年的詹姆斯·戴森依然保持著“發明家”的狀態,他喜歡“搗鼓”各種模型,對于公司的各個項目了如指掌,并且大部分時間都待在實驗室里,和工程師一起進行各項測試及產品實驗。

                    他喜歡專研,不畏失敗。“我未曾失敗,只是發現了一萬種無效的方法”。“失敗是發明家的基因,你無法從成功中學到什么有價值的東西,但是從失敗中可以。”

                    與此同時,詹姆斯·戴森要求員工們“用工程師的思維思考”,并且親自教他們做設計,因為他認為產品才是一家公司屹立不倒的關鍵

                    此外,他聘請了職業經理人擴展各國的業務,并且不斷豐富產品體系,讓戴森王國日益壯大。

                    他說,“我從來都不是一個商人,我想要親自設計產品,我喜歡那樣。”

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