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                  比亞迪王傳福:從電池大王到汽車大王,韌和狂成就比亞迪傳奇

                  來源:格言大全-yespu.com 日期:2019-03-28 12:44:05 分類:勵志人物 閱讀:

                   比亞迪王傳福:從電池大王到汽車大王,韌和狂成就比亞迪傳奇

                    文/清如

                    【人物名片】王傳福,比亞迪股份有限公司總裁。

                    1995年下創業,7年后成為中國第一的充電電池制造商;

                    2003年進軍汽車行業,6年后登上中國首富的寶座。

                    這是王傳福創造的傳奇。他身上的那種韌勁和狂性,成就了營收千億的制造王國。

                    一、下海創業

                    王傳福是真正的草根出身,父母撒手人寰,哥哥王傳方挑起家庭重擔,經濟拮據。這些難磨礪了王傳福堅韌的意志,他努力讀書,考上了中南礦冶學院,跳出農門。

                    大學期間,王傳福一撲到學業上,成績名列前茅。之后,他進入北京有色金屬研究院讀研,參與動力電池相關項目的研究,為日后創業打下堅實基礎。

                    上個世紀九十年代,大哥大紅極一時,王傳福判斷未來電池行業大有可為,決定下海創業。1995年,“比亞迪”應運而生。

                    在原料上,他和供應商共同制定方案,降低成本,比如提高國產鈷的品質,以代替昂貴的進口鈷;在生產上,他堅持自主研發,將所有的工序進行拆解,每一道工序都由人工完成

                    這種對于技術的癡狂,對于品質的執著,讓比亞迪電池迅速占領市場。2003年,比亞迪就成為國內第一、全球第二大手機電池制造商。

                    然而,王傳福的野心不止于此,他做出了一個驚人的決定——進軍汽車行業。

                    二、汽車狂人

                    王傳福要造車的消息,很快遭到各界的嘲笑和質疑,但是他不為所動,“我干這件事是堅定不移的。”

                    萬事開頭難,剛開始由于缺乏經驗,王傳福交了不少學費。他曾斥巨資請日本企業開了模具,后因不符合市場審美而全部砸掉,損失上億。

                    為了突破技術難關,王傳福一口氣買了50多輛豐田、寶、大眾等汽車來拆解,然后對零件進行測量、分解、檢測,由此造出了第一輛比亞迪汽車。

                    盡管初期飽受“山寨”爭議,但是王傳福不管不顧,繼續深入專研,于2007年在傳統內燃機動力技術上取得了三項突破,“渦輪增壓、雙離合變速、缸內直噴”,比亞迪一舉擠進民營汽車前3強。

                    短短4年就在汽車行業占據領先地位,王傳福吸引了“股神”巴菲特目光。2008年,巴菲特入股比亞迪,轟動業界。2009年,王傳福以350億元的身價問鼎中國首富。

                    不難發現,王傳福的成功源于他的那種韌勁和狂性,而他也將這種精神澆筑到企業管理當中。

                    三、企業管理

                    作為比亞迪的掌舵者,王傳福有著過人的膽識和謀略,公司的每一個重大決策都由他拍板,“我的決策有98%以上都是正確的吧。”

                    他實行簡單明了的垂直管理,研發中心和市場部這兩個部門直接由王傳福負責避免中間層產生的信息傳達失誤,即“非復印式管理。”

                    “如果意見一層層地下達,就像一張第五次被復印的紙,等信息傳達到他時,已經和原來的意思大相徑庭了”。

                    與此同時,對于生產工藝,王傳福嚴格把控。不同于其他以管理為主的企業家,王傳福是一位技術型企業家,他會親自查看每個工藝的改造、每個項目的設計,精益求精。

                    而在用人方面,王傳福堅持“重用學生”的原則自己培養工程師。他認為,對于工程師,要使其產生文化認同,追隨企業理念,才能充分發揮他們的主觀能動性。

                    比亞迪2017年財報顯示,比亞迪2017年營業收入高達1059.15億元。現在,王傳福正朝著更宏偉的目標奔跑:在2025年實現萬億元營收。

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