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                  TCL李東生:從“最差老板”到千億巨頭,一輩子就干一件事

                  來源:格言大全-yespu.com 日期:2019-03-28 12:44:07 分類:勵志人物 閱讀:

                   TCL李東生:從“最差老板”到千億巨頭,一輩子就干一件事

                    文/清如

                    【人物名片】李東生,TCL集團董事長、CEO

                    商界巨子比爾·蓋茨曾被問到成功秘訣,他只給出了一個詞:“Focus”(專注)。

                    這與李東生的觀點不謀而合。作為TCL的掌舵者,他始終專注做一件事——做好這個企業,帶領TCL從小到大、從低谷到重生,直至成為堅不可摧的千億巨頭。

                    一、從工程師到車間主任

                    李東生從小讀書,考入華南理工大學后,更是一撲到學業上,潛心專研無線電知識,夢里都是“模擬電路”、“電波頻段”,為日后打下堅實基礎。

                    大學畢業后,李東生被分配到惠州科委當干部,這是個令人艷羨的“鐵飯碗”。但是李東生的志向不止于此,兩個月后他就申請調入中港合資企業TTK家電,即TCL的前身。

                    在TTK,李東生從車間修理工做起,每天下班前都會把全廠機器檢查個遍。這種認真負責工作態度得到老板的賞識,李東生很快被提拔為車間主任。

                    當時,TTK主要生產卡式磁帶,李東生去北京參加展銷會時,別出心裁,用彩帶和彩燈將展柜布置得熠熠生輝,客戶蜂擁而至,TTK由此一炮而紅。

                    之后,李東生轉戰市場。為了拿下一個法國大客戶的訂單,他一口氣喝了30杯白酒,終于達成合作。此后,TTK的發展駛入快車道。

                    與此同時,李東生也積極開發新產品,他將目標鎖定為電話機。

                    二、執掌TCL,稱霸家電

                    當時,國內電話機尚未普及,李東生瞄準市場空缺,建議公司生產電話機。為了攻克技術難關,他買來市面上所有的電話機,進行拆解、研究,不到一年,TCL電話機問世。

                    有了產品,如何才能打開市場?李東生重點構建銷售網絡,每進入一個城市,就與當地的五六個經銷商合作,“先試用再付”,并且在商場開展優惠活動,TCL電話機銷量火爆。

                    短短3年,TCL就成為國內電話機的老大。

                    1993年,李東生晉升為TCL集團的總經理。此時,他又將目光投放到彩電行業,他發現,大屏幕彩電市場空間廣闊,于是TCL王牌大彩電應運而生,“71厘米大屏幕,徹底解放眼睛”。

                    由于符合市場需求,經銷商紛至沓來,當年TCL營收接近10個億。

                    后來,在李東生的帶領下,TCL一路高歌猛進,直至2004年成為全球最大的彩電供應商。這一年,李東生身價高達12億,登上《時代》周刊,風光無限。

                    然而,命運很快給了他沉重一擊。

                    三、浴火重生,王者歸來

                    2005年,由于對市場的錯誤判斷,李東生并購的兩家企業湯姆遜、阿爾卡特出現巨額虧損,18個月虧了18個億,李東生陷入人生低谷,被福布斯評為“A股上市公司最差的老板之一”。

                    然而,李東生并沒有就此沉寂,經過7個月的閉關反思,他決心重振旗鼓。

                    首先,進行戰略收縮,關閉法國工廠,停止探索電腦新業務,降低虧損;其次,啟動公司內部人事改革,辭退大量公司元老,提拔年輕業務骨干,提升團隊競爭力;最后,注重技術研發,斥巨資投資華星光電,建立200人的液晶技術團隊。

                    這些改革措施的效果立竿見影,TCL很快實現扭虧為盈。

                    2014年,“互聯網+”概念持續火爆,李東生積極進行觸網轉型,制定“產品+服務”、“智能+互聯網”的“雙+”戰略。

                    根據TCL集團2017年報,2017年TCL集團總營收高達1115.8億元。

                    從跌落谷底到千億巨頭,李東生真正實現浴火重生。他說,“一輩子,就干這個企業,就干這個事!”

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