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                  玖龍紙業張茵:靠收廢紙賺到365億身家,她的成功源于專注

                  來源:格言大全-yespu.com 日期:2019-03-28 12:44:08 分類:勵志人物 閱讀:

                   玖龍紙業張茵:靠收廢紙賺到365億身家,她的成功源于專注

                    文/清如

                    【人物名片】張茵,玖龍紙業有限公司董事長。

                    張茵,中國第一位女首富,投身于廢紙回收行業33年,歷經黑惡勢力打壓、國外創業、次貸危機等風暴洗禮,一步一步打造出龐大的紙業王國。她用自己經歷證明:專注鑄就成功

                    一、艱苦創業

                    張茵是白手起家的典型代表。她家境清貧,父親入獄,小小年紀就挑起家庭重擔,生活艱辛磨礪了她堅韌的意志。

                    大學畢業后,張茵輾轉進入深圳的一家合資企業工作,薪資豐厚。有一次去香港出差,她接觸到當時市場需求廣闊的廢紙回收生意的創業夢想被點燃。

                    1985年,張茵毅然辭職,在香港成立營港深紙品廠,開始創業征程。

                    初期,由于缺乏經驗,張茵收回來的廢紙總是夾雜著濕紙和發霉的紙,合格率很低。為了保證質量,張茵只能一個一個認真檢查,由此練出了“火眼金睛”。

                    然而,最大的困難是來自黑惡勢力的威脅。當時,張茵堅持不收對方摻的紙漿,遭到對方多次恐嚇,砸碎廠房玻璃,但是她依然不為所動。

                    最終,對方知難而退,張茵一舉成名。由于堅守品質,為人公道,張茵的生意越做越大,成為香港最大的廢紙出口商。

                    但是,張茵的野心不止于此,她大膽決定去美國開廠。

                    二、進軍美國

                    1990年,張茵和丈夫劉名中成立美國中南控股公司,開始在美國回收廢紙。然而,人生地不熟,張茵舉步維艱。

                    為了省,她租了一個公寓,白天辦公室,晚上用來睡覺。為了開拓市場,她挨家挨戶登門拜訪,“死纏爛打”,有時候忙得連午飯都吃不上。

                    經過不懈努力,張茵得到幾家供應商的青睞,與之建立了長期合作關系。當時,國際形勢貿易順差,張茵抓住機遇,用回國船只的空倉位運輸廢紙,逐漸在美國站穩腳跟。

                    之后,張茵再次大膽出擊,將加工好的牛卡紙出售到國外,形成完成的供應鏈,企業的發展駛入快車道。

                    1996年,張茵回國創立玖龍紙業。她先是安裝了兩條生產線,隨后在江蘇太倉建立新的造紙基地,公司產能大幅度提高,短短幾年就成為中國造紙行業老大。

                    2006年,張茵迎來高光時刻,玖龍紙業在港交所主板上市,她以270億身家位居《2006胡潤財富榜》榜首,成為中國第一位女首富。

                    然而,危機也悄然而至。

                    三、力挽狂瀾

                    2008年,美國次貸危機席卷中華大地,廢紙價格驟降,庫存堆積如山。玖龍紙業也遭遇重創,股價暴跌,甚至出現玖龍紙業即將申請破產的流言。

                    面對內外交困的局面,張茵沉著應對,運籌帷幄,制定了“全面收縮,度過寒冬”的方針。

                    首先,進行戰略收縮,及時叫停一些擴產工程;其次,縮短采購周期,由32天改為7天,減少庫存,庫存量保持在15天以內;最后,使用國產的廢紙原材料,降低成本

                    經過一系列的戰略調整,玖龍紙業穩步復蘇,化險為夷。2009年,經過兩次減債行動,玖龍紙業清償了全部外匯貸款。

                    后來,張茵積極開拓國內外市場,相繼在越南、泉州、沈陽、樂山建立基地,企業發展一路高歌猛進。2018年胡潤百富榜顯示,張茵的身價高達365億元。

                    關于成功的秘訣,張茵認為,自己最大的特點就是埋頭做自己的事情,凡事量力而為。顯然,正是這種專注,讓她從無到有,從小到大,締造了一個市值百億的紙業王國。

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