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                  張果喜:從小木匠到億萬富翁,“常勝將軍”是怎樣煉成的

                  來源:格言大全-yespu.com 日期:2019-03-28 12:44:18 分類:勵志人物 閱讀:

                  張果喜:從小木匠到億萬富翁,“常勝將軍”是怎樣煉成的

                    文/清如

                    【人物名片】張果喜,果喜實業集團有限公司董事長。

                    作為屹立在中國商界45年不倒的“常青樹”,張果喜是無數創業者敬仰的范本。從小木匠到億萬富翁,他憑借過人的商業頭腦和謀略,締造了一個財富神話。

                    一、20歲辦廠

                    張果喜是地道的“草根”出身,兩歲喪母、家徒四壁、食不果腹,這些悲慘的經歷磨礪了他堅韌的意志。

                    由于家境,張果喜15歲就進入鄧埠鎮農具修造所當學徒。憑借努力,他一路從小木匠做到車間主任。

                    1973年,鄧埠鎮農具修造所瀕臨倒閉,20歲的張果喜大膽接下這個“爛攤子”,成為新廠長。他先是賣掉祖屋湊了1400元,給大家發了工資,隨后前往上尋找商機

                    在上海工藝品進出口公司,張果喜發現,一種樟木雕花套箱價格高昂,銷量火爆,他立刻決定自己生產樟木箱,給這家公司供貨。

                    為了解決技術難題,他三下浙江東陽,終于請到經驗豐富老師傅;為了采購上等樟木,他跑到300公里外的宜春縣山區,險些因為翻車丟了性命。

                    半年后,張果喜終于生產出了第一只樟木箱。由于工藝精美,質量過硬,運到上海的樟木箱很快打開銷路,并且在廣交會上賣出了20套,他由此賺到人生第一桶金。

                    二、結緣佛龕

                    如果說生產樟木箱是張果喜財富的起點,那么結緣佛龕,則讓他迎來第一個事業高峰。

                    1979年,張果喜再次來到上海工藝品進出口公司,精致的雕花佛龕讓他眼前一亮。原來,這種佛龕不僅利潤豐厚,而且日本市場需求量非常大。“真是把木頭變黃金的好生意!”

                    張果喜再次抓住商機,投入生產佛龕。他和技術骨干潛專研,認真對照樣品仿制。一個多月后,“果喜”佛龕問世。

                    他將佛龕出口到日本,受到消費者的熱烈追捧,企業利潤不斷攀升。1981年,光是佛龕產品,凈利潤就高達200萬。

                    隨著市場需求量增大,產能也要跟上。張果喜率先從臺灣引進4條全自動加工線,實現工業化、規模化生產。

                    同時,他也沒有落下國內市場。他先在上海設立家具銷售點,隨后建立起從上海輻射到京津地區的銷售網絡,讓公司的發展駛入快車道。

                    1985年,張果喜的資產達到3000萬美金,成為“新中國第一個億萬富翁”。

                    三、二次創業

                    盡管已經身家過億,但是張果喜的野心不止于此。在企業穩步發展時,他決定進行二次創業,以調整產業結構、擴大發展規模。

                    上個世紀90年代,“海南開發熱”興起,張果喜瞄準機會,決定在三亞興建一座酒店

                    然而,1996年國家實行宏觀調控政策,“海南熱”突然降溫,而張果喜的酒店才建到一半。他審時度勢,決定不撤資也不繼續。

                    兩年后市場回暖,張果喜一舉建成了果喜酒店,成為公司擴張版圖重要的一部分。

                    1997年亞洲金融危機,佛龕市場受到沖擊,同行紛紛縮減生產。張果喜卻逆勢而為,新建了兩個佛龕廠,最終在經濟復蘇時進一步搶占了市場。

                    如今,已經創業45年的張果喜,依然在中國民營企業界屹立不倒。他的成功秘訣值得借鑒。

                    “這些年來做企業,我總結了一個規律,要在市場經濟中立于不敗之地,企業家應具備五個力:情報力、想象力、判斷力、決策力、實施力。”

                    顯然,他本人就是這句話的真實寫照。

                  X

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